'sex boost' muesli

Somehow, muesli with milk and Guinness does not sound like a sex booster to me. (from BBC News.) Sales in the Caribbean have surged 30% as the rumor spreads:

Young men in Jamaica are buying the Super High Fibre muesli to mix it with milk and Guinness for an energy-boosting recipe.

Now Dorset Cereals, based in Prince Charles' model village Poundbury, is gearing up to meet increased demand.

The firm only found out about the story after its exporters were asked to explain the soaring sales.