Mike [Giles] started Furl about a year ago to solve a problem he - and a lot of us - had with bookmarks. Namely, bookmarking is a lame, half-assed, unsearchable, flat, linkrotten approach to recalling that which you've seen and care to recall on the web. Now, a lot of folks have made stabs at solving this particular problem, but Mike's got a lot of very cool features built into his beta, and more on the way.
And from my conversation with him, he's got one more thing that others might be missing: a clear sense of what Furl could do if it were part of a massively scaled platform like AOL, Yahoo, Google, or MSN. If I'm reading him right, he's smart enough to realize that what he's built will probably be a feature set on everyone of those platforms before the end of 2005, and he's also smart enough to know that by launching Furl, he's forced all of them to consider him as the person to watch in the space.
So what is it about Furl that made me write that past paragraph? After all, it's just a web page-saving application. Right? Well, yes and no. Furl does a good job of helping you manage your web browsing. It adds several features that others don' t have - full text search on your saved pages, for example. But Furl saves the entire web page you've "furled", not just the URL, which prevents link rot, on the one hand, and creates what I'll call a "PersonalWeb," on the other.
Now, having your own PersonalWeb is a very cool thing. Every page you care about is now saved forever, and is searchable. How I wish I had Furl while I was researching my book for the past year. This application was inconceivable before the cost of storage and bandwidth began to fall toward zero.
This is a neat tool. Instead of saving bookmarked links that eventually 'rot', now I can save, search, and share webpages on my own PersonalWeb. Here is the link to Ghost Town Orange's filing cabinet.
