Friday, September 26, 2003

Class work

US History post-1865: Today was the multiple-choice part of the first test. I recieved a compliment for my essay work (which is more important in the long run for a history major than multiple-choice tests.)

German: More vocabulary, of course. Study word order. Example: Where do you put nicht? Answer: It depends. Be ready to talk about "Die Wohnzimmer."

US History pre-1865: last lecture cancelled. Reading.

Composition: 2nd essay (evaluative)--3 print advertisements for a particular type of product--describe and analyze--which is most effective? I was thinking about how pens were advertised in the past: gee whiz novelty of ball-points, cheapo Bics, Astronaut space pens (write underwater! Upside down!) to luxury items, status symbols, the return to fountain pens. Today the majority of pens seem to depend on packaging at the point of sale to make the sale, rather than advertising. Or am I just missing it? Branding is most important for cheap, indistinguishable commodities. Now I need to find some good representative ads.

Future posts I am working on and when to look for them:
Advertising is aimed at demographic groups--soon
Sunday's readings--Saturday
Columbus Day special--October 12